THE BUILDING GENERATION — DAY 4
Are We Building, or Are We Just Consuming?
There is something I have been thinking about since we started this conversation.
We spend a lot of time watching other people build.
We watch people start businesses.
We watch people graduate.
We watch people travel.
We watch people create content.
We watch people become successful.
We watch tutorials.
We save opportunities.
We bookmark courses.
We screenshot motivational quotes.
We follow people whose lives inspire us.
And then we put our phones down and say,
“One day, I will do something like this.”
But how long can we keep watching other people build while our own ideas remain in our heads?
That is the question for today.
Are we building, or are we just consuming?
And before anyone misunderstands me, consuming isn't automatically bad.
We need to learn.
We need to read.
We need to watch.
We need to listen.
We need to observe people who are ahead of us.
The internet has opened doors that previous generations could hardly imagine. A young person can now learn a skill, discover an opportunity, study from people across the world and even find customers beyond their immediate environment.
Nigeria's digital learning initiatives are already connecting young people to skills and learning opportunities, while young Nigerians are using digital platforms for education, entrepreneurship, creativity and civic participation.
The problem isn't consumption.
The problem is when consumption becomes our permanent destination.
We watch a video about writing but never write.
We watch business advice but never test an idea.
We save scholarship information but never apply.
We listen to podcasts about personal development but never change anything.
We read books about discipline while continuously negotiating with our own responsibilities.
We collect knowledge like souvenirs.
But knowledge that never becomes action eventually becomes clutter.
And perhaps this is one of the quiet problems of our generation:
We have access to so much information that it is possible to feel productive without actually producing anything.
You can spend three hours watching videos about entrepreneurship and feel like you have worked on your business.
You haven't.
You have learned about entrepreneurship.
There is a difference.
You can spend an hour reading about writing and never write a paragraph.
You have studied writing.
You haven't written.
You can follow ten people in your field and know everything they are doing while doing nothing yourself.
You are informed.
You are not necessarily building.
And I think we need to become honest about that.
Because the world does not only need young people who know things.
It needs young people who can do things with what they know.
Imagine two young people.
The first spends six months watching tutorials on graphic design.
The second watches tutorials too but then starts designing.
The second design may be terrible at first.
The colours may be wrong.
The spacing may be terrible.
The first few attempts may deserve to be deleted.
But something important has happened.
They have moved from consumer to creator.
And that transition is often uncomfortable.
Because consuming allows you to remain a spectator.
Building makes you vulnerable.
When you build something, people can criticize it.
When you write, somebody can say they don't like your writing.
When you start a business, somebody can refuse to buy.
When you create a product, somebody can tell you it isn't good enough.
When you share an idea, somebody can disagree.
So sometimes, without realising it, we hide inside consumption because consumption is safer than creation.
We can watch everybody else fail without having to experience our own failure.
But there is a price for that safety.
Years can pass.
And one day you may realise that you know a lot about what other people are doing, but you have very little evidence of what you have built.
That should wake us up.
Especially as writers.
Because writers have a strange kind of responsibility.
We consume people's stories every day.
We consume news.
We consume opinions.
We consume pain.
We consume trends.
We consume people's experiences.
Then we have to decide:
What are we going to do with all of that?
Will we simply repeat what everyone else is saying?
Or will we think?
Will we research?
Will we question?
Will we create something useful?
Will we tell a story that helps someone understand what they couldn't explain?
Will we introduce an idea that makes someone stop and reconsider?
Will we point someone toward an opportunity?
Will we give language to an experience people have struggled to express?
Because writing can be consumption too.
You can spend your entire writing life reacting to whatever is trending.
Another celebrity controversy.
Another viral argument.
Another outrage.
Another recycled motivational quote.
Another topic everyone has already written about.
And after publishing dozens of pieces, you may still have to ask:
What did I actually contribute?
That question isn't meant to make writing feel heavy.
It is meant to make it meaningful.
Our generation has something previous generations did not have at the same scale:
the ability to publish our thoughts almost instantly.
A phone can become a classroom.
A phone can become a library.
A phone can become a business.
A phone can become a newsroom.
A phone can become a creative studio.
A phone can become a platform.
But it can also become a place where we spend hours watching somebody else's life while postponing our own.
So maybe we need a healthier question when we pick up our phones.
Not:
“What can I watch?”
But sometimes:
“What can I learn?”
And then:
“What can I create with what I have learned?”
That second question changes everything.
Read something.
Then write.
Learn something.
Then practise.
Discover an opportunity.
Then apply.
Find a problem.
Then investigate it.
See something broken.
Then ask whether you can contribute to fixing it.
Meet someone doing something meaningful.
Then ask what you can learn—not how you can become them.
Because building doesn't require you to become somebody else.
It requires you to start with what is already in your hands.
Maybe your first building block is your phone.
Maybe it is your notebook.
Maybe it is your education.
Maybe it is your voice.
Maybe it is your camera.
Maybe it is your ability to organise.
Maybe it is your ability to teach.
Maybe it is your ability to write.
Maybe it is simply your willingness to learn.
Start there.
And don't despise small beginnings.
The young person writing one thoughtful article today may eventually write a book.
The person learning Excel today may eventually become a data analyst.
The person teaching three children may eventually build an educational programme.
The person sharing legitimate opportunities with friends may eventually build a community around access.
The person learning how to sell one product may eventually build a company.
But none of those things begin with “one day.”
They begin with today.
So let me leave us with something uncomfortable.
Look at your phone's screen time.
Look at your saved posts.
Look at your downloads.
Look at your unfinished courses.
Look at your notebooks.
Look at the ideas you keep talking about.
Then ask yourself:
How much of what I consume is becoming something I create?
Not everything has to become a business.
Not everything has to make money.
Not everything has to become a public achievement.
But something should be growing.
A skill.
A habit.
An idea.
A relationship.
A solution.
A body of work.
A community.
A better version of you.
Because we cannot spend our entire youth watching other people build the future and then complain that we don't like the future they created.
At some point, we have to pick up our own tools.
We have to move from the audience to the workshop.
From saving to starting.
From watching to practising.
From talking to building.
And maybe the question isn't whether we have enough.
Maybe the question is:
What are we doing with what we already have?
Tonight, ask yourself honestly:
What have I consumed this week?
Then ask:
What have I created?
And finally:
If I continue living exactly as I am today for the next five years, what will I have built?
Don't answer quickly.
Sit with it.
Because sometimes, a good question can be the beginning of a completely different life.
Tomorrow, we turn the mirror toward us as writers.
Writers